Thursday, May 17, 2007

Fundamentals of Coffee Business Success


Fundamentals of Coffee Business Success

The retail specialty coffee industry is unique in that it attracts as many admirers of the product (coffee fanatics) as it does those who are looking for a lucrative business investment, probably more.



Economic Benefits of Home Roasting

The economics of coffee consumption are quite relevant to the home roasting industry. There is a direct relationship between the quality - perceived or real - of coffee and the amount consumed (people will drink more coffee if it tastes better).



Bikinis boost coffee sales

Earthtimes - SALEM, Ore., May 16 Sales are up at a drive-through coffee shop in Oregon where the lattes are served up by female baristas wearing bikini tops. Coffee Nation owners Adam Marshall and Steven Rotan say they decided they needed an edge when the state ...



How Water Affects Coffee

A cup of brewed coffee is made up of at least 98 percent water.



New Marketing Opportunities for the Tea Industry

As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors.



Seeds planted for Chinese coffee revolution

Nine MSN - Du Yansheng, a farmer on the southern Chinese island of Hainan, hasnt gone without his morning cup of coffee in five decades, not even during the Cultural Revolution ? when such "mock-Western" practices could have landed him in prison. "People ...