Frothing Milk Basics

Frothing Milk Basics

Frothing is probably the most underappreciated part of coffeehouse culture. After all, without the foam, your cappuccino or latte is just plain espresso.



Economic Benefits of Home Roasting

The economics of coffee consumption are quite relevant to the home roasting industry. There is a direct relationship between the quality - perceived or real - of coffee and the amount consumed (people will drink more coffee if it tastes better).



New Marketing Opportunities for the Tea Industry

As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors.



Coffee Beans to Use for Espresso

Bins of coffee beans stretch out in seemingly endless rows. The grinder has too many settings and you’re not sure of the difference between a French roast and an Italian one. How do you know which beans make the best espresso?



Seeing the World One Starbucks at a Time

So you think Starbucks has awful coffee, eh? Well, I'm no coffee connoisseur, and I'm certainly not here to tell you Starbucks is the best.