New Marketing Opportunities for the Tea Industry

New Marketing Opportunities for the Tea Industry

As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors.



Starbucks Coffee Shop Etiquette Rules

Starbucks, the coffee shop franchise run by entrepreneur Howard Schultz, has been one of the most phenomenal business success stories of the last twenty years. From having a few outlets in the Seattle district only so long ago as 1984, to now having outlets globally, including in China, Starbucks coffee has certainly come a long way fast. Nonetheless, regardless of which of the Starbucks coffee outlets you visit, certain etiquette rules apply, as they do when visiting any coffee shops. While



Monsooned Coffee

In the 1600’s coffee made its way to Europe, first through the port of Venice, Italy. By sea it traveled, and traveled, and traveled some more.



Coffee Infused Vodka

There are a great many site out there which go into detail on flavor infused vodkas, but some of their recipes fall flat and some of them are just too vague.



Sacrifices for the Cup

What would you give up for a cup-a-joe?



Gold futures higher as dollar falls

Boston Globe - Arabica coffee futures fell sharply. May coffee closed 3.35 cents lower at $1.0845 a pound, while July coffee was off 3.45 cents at $1.1120 a pound. May sugar settled 0.20 cent lower at 9.70 cents a pound, while July sugar finished 0.28 cent weaker at ...