New Marketing Opportunities for the Tea Industry

New Marketing Opportunities for the Tea Industry

As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors.



How Water Affects Coffee

A cup of brewed coffee is made up of at least 98 percent water.



Monsooned Coffee

In the 1600’s coffee made its way to Europe, first through the port of Venice, Italy. By sea it traveled, and traveled, and traveled some more.



What is Ganoderma coffee?

No doubt you have read reports on the downside of coffee, namely caffeine consumption, which can cause acid reflux, stomach and esophageal problems, nervousness, and anxiety.