New Marketing Opportunities for the Tea Industry

New Marketing Opportunities for the Tea Industry

As I travel around the world consulting with coffee retailers, several trends keep coming up: more teas and more exotic choices are on the menu, specialty sources are becoming the norm instead of the exception, and most importantly, the pseudo-adversarial position is now the start of a beautiful friendship of cooperation between the tea and coffee vendors.



Starbucks Coffee Shop Etiquette Rules

Starbucks, the coffee shop franchise run by entrepreneur Howard Schultz, has been one of the most phenomenal business success stories of the last twenty years. From having a few outlets in the Seattle district only so long ago as 1984, to now having outlets globally, including in China, Starbucks coffee has certainly come a long way fast. Nonetheless, regardless of which of the Starbucks coffee outlets you visit, certain etiquette rules apply, as they do when visiting any coffee shops. While



Who reads news on paper anymore?

Seattle Post Intelligencer - I tossed its dismembered parts on the coffee table. This just isnt my thing. Im well aware of the ironies here. First, I like news. And news and newspapers have had quite the long-running partnership. Second, "opening up a newspaper is the key to ...



For Whom the Retailer Roasts

So you've already begun to dream about the many ways that adding a coffee roaster to your retail coffee shop will improve your business. Good for you!